Although my career started in 1981, it is in 1989 when I decided to set up the Ximo Roca Diseño studio.

We provide to our clients a global solution: management, product design, graphic design and interior design.

To achieve this purpose the member of the professional team are characterized by an impeccable technical formation and a great sensibility. Both qualities are essential in the relationship between the designer and the client.

Our way of work start getting to know the reality of our customer to understand his market. We study his production systems, his capacity, his economic potential… in this way we can provide a realist and specific design service to each client. Besides, is necessary for us to establish a dialogue with the company, that will allow us to interpret the needs of his market and to settle our proposal, reporting the potential risk of each project. The design will respond to the market, not the contrary.

We believe that our work helps the companies to be more competitive in their market and that is always our main concern.