A designer is not…

A designer is not a bullfighter, but has to be brave.

A designer is not an artist, but has to have an artistic background.

A designer is not a public relation, but has deft touch.

A designer is not a politician, but has to be diplomat.

A designer is not a soldier, but has to defend his company.

A designer is not a philosopher, but has to build his own world.

A designer is not a firefighter, but has to put out fires.

A designer is not an economist, but has to manage the few resources he has.

A designer is not an engineer, but has to be able to resolve technical challenges.

A designer is not a writer, but has to expose clearly his ideas.

A designer is not an historian, but has to be aware of hid background.

A designer is not scientific, but needs to investigate constantly.

A designer is not a cook, but has to mix perfectly the ingredients.

A designer is not a seducer, but has to create excitement.

A designer is not an anarchist, but has to clash with customs.

A designer is not an astronaut, but has to have a global vision.

A designer is not a genius, but is always generating.

A designer has to always avoid looking a designer even though he knows he is one.

A designer is Ximo Roca, he knows that and me too.